A while back, I was on Reddit and I saw the image of an
eCard that said “Spoiler Alert! Dumbledore dies on page 596.” I thought to
myself, “Heh, that’s pretty funny for a library ad,” and went about my day.
Then fast forward to CLA and I found myself attending a
program that was just titled, “Ben Bizzle,” and thought to attend because it
seemed like he was the highlight of the night track programs. To be honest,
going by his name, I thought he was a performer of some sort because his name
sounded like a stage name. But, little did I know, he was the one who did that
Harry Potter spoiler billboard that I saw on Reddit and an advertising genius. After
listening to his lecture, he is a bit of a performer because he threw in a lot
of jokes and I thought it was an entertaining presentation.
Some things I got from his presentation:
- · The world is judging you by your website
- · The cost of advertising vs. spending money on a service that no one uses
- · Take risks
- · Break some rules
- · Ads are about making sure people never forget about what you’re advertising
- · Thank your sponsors #thanksinnovative
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